Pressure sensitive labels are upgraded versions of the traditional cut and stack papers that were popular in and post the 1920s. These labels consist of pre-applied adhesives. Hence, the user simply needs to pick the label off the roll, stick it to the product, and apply pressure for the adhesive to stick.
This simple installation process makes these labels extremely popular with products such as household chemicals, alcohol bottles, and food and beverage items.
In the wine and spirits industry, pressure labels have replaced cut and stack labels. There are many reasons for this change. These are given below.
The Problem with Cut and Stack Labels
Cut and stack label work like their name. Glue is applied to the back of pre-printed labels and stuck onto the product. While the installation process is simple, the adhesive application and sticking process can lead to a mess. Also, the equipment used to apply the glue and the label is expensive. Another important point is that the label tends to peel off when the bottle is kept in water, or when it condensates.
Why the Alcohol Industry Chooses Pressure Sensitive Labels
Pressure labels has all the strengths of the cut and stack labels, and none of their weaknesses. They are designed with a particular industrial adhesive, which allows the label to stick to wet surfaces. This is a huge advantage of spirit bottles. The equipment used for applying the labels is less expensive compared to cut and stack equipment. They are also easy to operate and maintain.
With numerous breweries and alcohol products available, there is a need to create colorful and eye catching labels. Custom pressure sensitive labels can be created to meet this need. The use of these labels shortens the overall time to package.