All businesses, small or big, need to strategize the branding and marketing of their services and products. The methods and styles are mainly based on industry type, product or services offered, and more. Health and beauty is one segment that has a wide coverage across customer segments. The right branding of health and beauty products helps draw their target audience, and this can be done by providing required and vital information in an interesting manner. Labeling is a great way of branding these products, while also offering the required information using the right colors, logo, and design. While the mandatory information on a label must have the product’s manufacturing date, ingredients used, best-before date, and so on, you can furnish other details in a creative way. However, interpreting health and beauty labels can be daunting, especially when filled with unfamiliar terms and symbols. Are you intrigued to know how to decode them? This post highlights some commonly used terms on health and beauty labels and their meaning. So, stay tuned.
Understanding to Decode Health and Beauty Label
The following are some standard terms on any health and beauty labels. So, let’s take a look at it.
• Organic: This is a commonly used term for health and beauty labels. It shows the way the inside ingredients were processed or grown. Basically, organic products are grown without chemical fertilizers, or pesticides and processed without any artificial additives or preservatives. While the term “organic” can be used on labels without certification, products certified as organic have been independently verified as meeting specific standards set by regulatory bodies such as USDA.
• Cruelty-Free: Cruelty-free is a term used to indicate that a product has not been tested on animals. While this term is not regulated, many companies have adopted cruelty-free policies and got certifications from organizations such as PETA to prove that their products were not tested on animals. However, it’s worth noting that just because a product is labeled “cruelty-free”, it doesn’t necessarily mean that it is vegan or doesn’t contain animal-derived ingredients.
• Hypoallergenic: This term indicates that a product is quite unlikely to cause an allergic reaction than others. While this term is not regulated, it generally means the product has been formulated without common allergens such as fragrances and certain preservatives. However, it’s important to note that even hypoallergenic products can cause allergic reactions in some people.
• Non-Comedogenic: This term is commonly found on the product label designed for people with oily or acne-prone skin. These products are formulated to not clog the pores, which can lead to breakouts. While the term is not regulated, it can be helpful for people who are trying to avoid breakouts caused by certain types of products.
• Paraben-Free: Parabens are a type of preservative commonly used in health and beauty products. While they are effective at preventing fungal and bacterial growth, some studies have suggested that they may also have adverse effects on some hormone secretions. As a result, many consumers choose to avoid products that contain parabens. If a product is labeled “paraben-free,” it does not have any of these preservatives.
• pH: The term defines how acidic or alkaline a product is. The pH scale ranges from 0 to 14. Products that are formulated for use on the skin typically have a pH between 4 and 7.
• SPF: Sun protection factor or SPF measures how well a product protects the skin from UVB rays. The higher the SPF, the more protection a product provides. For example, a product with an SPF of 15 blocks about 93% of UVB rays, while a product with an SPF of 30 blocks about 97% of UVB rays. It’s important to note that SPF only measures protection against UVB rays, not UVA rays, which can also cause skin damage.
If you want your health and beauty product labels to stand out, the design, quality, and statutory information matter greatly. The packaging and ingredients must be related to the product inside. Also, the label should meet all the FDA requirements. If you own health and beauty products, consulting trusted and experienced health and beauty label designers from the industry is important. Performance Label Company (PLC) stands out among its competitors. With vast years of experience, the company specializes in designing and manufacturing health and beauty labels in the US. They also provide health and beauty labels with custom specifications.
Related Blog Post:
- Ways to Brand Your Health and Beauty Business Through Labels
- FDA Labeling Requirements and Ideas for Health and Beauty Products