Labels are an integral part of packaging and branding of any product, and hence must be designed in accordance with the product line and its physical properties. This is especially applicable for the food and beverages industry. This is because based on the product, the packet or jar may need heat, refrigeration, and so on. So, it is crucial that the label materials must resist heating, cooling, condensation, moisture, steam, and so on. Water bottle labels are one such example, wherein water resistant materials need to be used for the label to remain intact on the bottle after processing or refrigeration. This post discusses the details of water bottle labels.
Tips for Making the Best Water Bottle Labels
Water bottles are made of either glass, plastic, or metals such as stainless steel or copper. While stainless steel or copper bottles may be insulated from inside and work like a thermos flask, often plastic as well as glass bottles are used for refrigeration or quick heating in the microwave. Hence, it is crucial that water bottle labels must be resistant to moisture, steam, and condensation. Also, they must be informative and attractive at the same time. Here are some tips regarding the same.
• A label must contain the information regarding the product such as the date of manufacturing and expiry, contents, and other statutory details.
• It must also contain the brand information such that people associate with it. The brand related content can be creatively written using appropriate colors and the logo.
• These labels are made of vinyl or polypropylene film which offers them a plastic coating on the outer surface, and makes them water resistant. Unlike paper labels, these films do not absorb moisture and hence do not tear or come off when the bottle is thawed, heated, and so on.
• These are die cut labels with a glossy or semi-glossy effect. Ensure you select tamper proof dies.
• If your bottle is soft and can be squeezed, consider using polyolefin labels.
• It is important that the ink and colors used on the label do not flow along with condensed water droplets. Hence, ensure the manufacturer uses trusted printing methods such as digital, fanfold, sheeted, laminate, ultraviolet, 4 process color and flexographic printing.
• These labels must have good quality freezer grade laminates and adhesives such as gloss white, matte litho, semi-gloss, fluorescent, silver and gold foils, white vinyl, polyester, Tyvek, Laser-Rite, TL-2 (Tire), Trans Therm 2, Brown Kraft, Thermal Transfer Multitherm, and so on.
• Also, it is important to consider the environmental impact. Ensure the materials used are non-toxic and safe when the labels are disposed or released into the environment.
If you are a manufacturer of packaged, mineral, or distilled water, you may require the right type of labels. This may be applicable also for manufacturers of other beverages which are packed in glass or plastic bottles. Also, manufacturers of glass or plastic bottles would also need such labels which can be their USP. Ensure you source these labels from a reputed supplier and know the materials used in making them. It is always good to ask for a sample before they make the labels in bulk and test them for resistance to water, steam, and so on. Performance Label Company (PLC) offers a variety of custom labels in various shapes, colors, and sizes that are water proof.
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