Presentation of information is essential in the cosmetic industry. These labels inform customers about the ingredients, way of storage, using instructions, and many more. They also feature branding information like logos, taglines, scanner code, and so on. Although all beauty labels look the same, most people rarely focus on the materials used to make them. This post introduces them to some common materials used to make cosmetic labels and tips for choosing the right material for the label.
Tips to Choose the Right Materials for Beauty Labels
Remember, a beauty label is not just a work of art, it also represents a brand, builds trust in the minds of a customer, and helps build customer loyalty. Thus, you cannot go easy about them. Always make a point to choose a label that portrays your brand information and builds credibility. The following are a few common materials used for making labels.
- Paper: Paper-based cosmetic labels are a perfect choice for cosmetic containers as these are affordable, easily available, and do not require specific machinery for printing. These features make them an attractive choice for small and large cosmetic brands. You can use these labels over a wide range of cosmetic container materials such as glass, plastic, or metal. Above all, paper-based beauty labels offer flexibility in terms of customization. You can enhance the overall look and feel of these paper labels by applying different finishes like matte, gloss, or textured coatings and printing any type of information you want over them.
Tip – These labels are suitable solutions for small-sized products with short shelf life. They are not suited for cosmetic products to be used in humid conditions because they can harm the prints over them and the label.
- Polyester: These labels are considered great for outdoor applications as they can resist ripping, moisture, oils, and chemicals. Their durability and resistance to tearing, scratching, and general wear and tear also keep them in good condition during the storage and transportation of cosmetic products. You can also print polyester labels with elaborated graphics and small text and offer a polished as well as a high-quality appearance.
Tip: Polyester beauty labels are not ideal for flexible containers that may require regular flexing and bending such as squeezable tubes, textured or rough surfaces where the labels may not stick properly; environmentally conscious products that focus on eco-friendliness and sustainability because polyester is a synthetic material; labeling curved or small surfaces of containers because these labels cannot adhere to surfaces with intricate details.
- Vinyl: These labels are ideal for cosmetic containers that may be exposed to water or other liquids. Due to their excellent moisture resistance, they are suitable for application on bottles, jars, and other containers that may come into contact with water or damp environments. Self-adhesive vinyl labels adhere well to various surfaces, including glass, plastic, and metal which ensures that the labels remain securely attached throughout the product’s lifespan.
Tip: Vinyl labels may not be the best bet if your cosmetic brand focuses on eco-friendliness and sustainability. The labels are made from a synthetic material that doesn’t degrade easily. Vinyl labels are also not considered a good option for cosmetic brands that regularly experiment with their designs. This is because the cost and production of these labels would be higher than many other labels on this list.
- Clear Film: Clear film labels are translucent or transparent, which offers clear visibility to the packaged item. They are frequently used when the cosmetic container must be displayed since it is visually appealing. Polypropylene or polyethylene are two materials that can be used to create clear film labels. Clear film labels enable businesses to show their logos, taglines, and other branding components prominently and in an attention-grabbing way. Clear film labels have gained immense popularity in cosmetic packaging in recent years.
Tip: Clear films offer a modern look to any cosmetic packaging. However, it is not the best choice if complex label designs featuring small text organized in multiple layers are required. The transparency of clear films would make the text unreadable due to cluttering. Clear films do not meet regulatory requirements in some regions where visibility of label information such as safety warnings, ingredients, and methods of use is mandatory. A clear film cannot display this information properly. In some cases, clear films on exposure to environmental factors may be prone to discoloration and fading, too.
If you are looking for a beauty label manufacturer that can assist you in making labels for your promoting cosmetics, then you’ve come to the right place. Performance Label Company (PLC) provides printed health and beauty labels to help cosmetic companies promote their products effectively. They focus on providing digitally printed beauty labels to enhance the visual appeal of a cosmetic product. If you want to know more about custom beauty labels or have any queries, feel free to get in touch with them.