Custom stickers serve as an easy and inexpensive marketing idea for any business. They have been around for several years now, and many businesses rely on them for advertising their brand and promoting their business despite the technological advancements and social media presence. These stickers directly or indirectly play a vital role in the brand-building process apart from providing the required information. Hence, it +20–is essential these stickers are designed to be creative and impactful and avoid a few common mistakes. Would you like to know what common mistakes to avoid before you go on design custom stickers? Well, this post focuses on the same.
Are You Making These Common Mistakes When Designing Custom Stickers?
Here is a quick list of what not to do while designing custom stickers. These guidelines will help you choose what is right for your business. So, let’s know what to avoid.
- Choosing Inappropriate Container:
The first and utmost important step is to choose an appropriate container measurement for your stickers. By doing so, you will end up with stickers that don’t fit your business need. Based on the container’s size and shape, you will get several cutting die options to choose from. Custom stickers that are too small or too large can affect your packaging look, and possibly cost more money if new stickers need to be printed.
- Unprofessionally Designed Artwork:
Getting your artwork designed by experts can save time as well as money in the long run. Thus, it is important to follow some basic guidelines while designing eye-catching custom stickers. These stickers often come with specific colors, images, graphics, and fonts. Utilize these elements in the right way to ensure the printed sticker fulfills your needs.
- Missing Font and Graphics:
Today, the digital world offers a greater variety of fonts as well as a visual element at your fingertips. It is easy to use fancy fonts for your design. But, the main problem here is sometimes the printing facility doesn’t have the types of font you have chosen. Also, some font types cannot be read easily and clearly. To avoid this error, create a noticeable outline of your fonts before sending your artwork ahead. The same applies to graphics.
- Color Considerations:
Regardless of the type of business you are into, consumers often recognize your brand by the chosen colors. Before you go for the final printing of your stickers, it’s important to remember that all printers print differently. As color uniformity is crucial for consistent branding, it is always a great idea to get a press proof before printing. Color can be identified as RGB (refers to the primary colors of light) and CMYK (refers to the primary colors of pigment). Most digital printers print in CMYK, while computer monitors work with RGB color. Most of the time, stickers created in RGB will not match the color of the printer. Thus, it is essential to design your artwork as CMYK for the best match.
- Spelling Mistakes:
There is nothing more embarrassing than a silly spelling error that sometimes costs you more than your imagination. Therefore, always proofread the content of your stickers before you send it for printing. Check your content wisely to avoid any textual or grammatical errors.
- Inappropriate Adhesives:
There are chances that your label might look good when you get it, but not hold up to use very well. This can be a result of various factors, for example, the sticker comes off when wet or has bad quality adhesives. These causes can be solved by applying the right adhesive. There are several adhesives available that come under three classifications – permanent, removable, and repositionable. If you need your stickers to stick through a variety of conditions, then a permanent adhesive would be a great choice. However, these adhesives make it hard to reapply a label once it’s on a particular surface. In such cases, a repositioning adhesive is a great option.
- Choosing Inappropriate Container:
Avoiding these common mistakes can help improve your sticker and label quality and marketing experience. Communicating the details of your project with the sticker and label manufacturer will help ensure that you get your custom stickers printed right, on time, and with minimal hassle. If you are looking for custom stickers for your upcoming business campaign, then make sure you source it from a professional label manufacturer like Performance Label Company (PLCTX). The company specializes in manufacturing custom stickers in a variety of sizes and shapes.
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